Affiliate Marketing Vs CPA Marketing: The Difference

Is affiliate marketing and cpa marketing the same

So, the question is – is “affiliate marketing vs CPA Marketing” the same? And which is best for earning money online? Well, I got you covered!

Affiliate marketing and CPA marketing are not the same. They operate differently in terms of generating revenue. With affiliate marketing, you (the affiliate) receive a commission for sales you generate for the merchant. With CPA marketing, you get paid for each lead you generate for the advertiser.

How Affiliate Marketing And CPA Marketing Different From Each Other?

First and foremost, CPA marketing is a branch of affiliate marketing.

However, the main difference between affiliate marketing and CPA marketing is that in affiliate marketing, you earn a commission for selling someone else’s product or service.

The more product you sell, the more money you’re likely to earn in terms of a commission.

However, in CPA, you don’t have to sell a product or service – you earn a commission just by referring people to sign up for a company email list, filling out a form, or taking a survey. 

And the more people you get to sign up to the company list or perform any action proposed by the advertiser… 

The more commission you’ll typically earn.

However, the commission or revenue you’ll earn in CPA marketing is relatively low compared to what you’re in affiliate marketing. 

Affiliate Marketing Explain In Depth

Upon running a little research, here is a great definition I found online on affiliate marketing.

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Source

My definition:

Affiliate marketing is a process where an affiliate (you) markets or promotes a product or service created by someone else either an individual or a company for a commission.

How does Affiliate Marketing Work?

The concept of how affiliate marketing works is quite simple.

  • First, decide on a niche you’re interested in and knowledgeable about.
  • Then you research and sign up for an affiliate that you believe in or have used before it relevant to your niche.
  • Now, as your niche and affiliate program are ready.
  • The next step is to choose where you’re going to market that product, this could be through blogging, YouTube, or social media marketing.
  • And when you promote that product and a customer purchase the product through your affiliate link.
  • You get a percentage of the sale of the product.

P.S. I have another post where I go more into detail on what affiliate marketing is and how it works. Check it out!


I wrote another article where I share with you step by step how to start and make money off affiliate marketing. Take a look!

what is affiliate marketing and how to make significant money from affiliate marketing

CPA Marketing Explained In Depth

CPA Marketing is also known as Pay Per Lead or Cost Per Action. 

CPA marketing is a marketing method where you get paid a commission when a specific action proposed by an advertiser is completed by a visitor you refer to the advertiser’s website.

This can be anything from making a purchase, watching a video, filling out a form, submitting their email, downloading an application, etc.

With this model, you’re not limited to one way to make money, unlike affiliate marketing where the visitor has to only purchase a product before you can earn money. 

So, in CPA, You can make money even when your visitors fill out a form, click on a link to the merchant’s website, or watch a video.

They don’t have to necessarily buy anything (products or services) before you make money.

How Does CPA Affiliate Marketing Work?

CPA is an action-based marketing. When an audience performs a particular action proposed by an advertiser – you get paid money.

You simply promote the program to make your audience do that action as proposed by the advertiser.

And if the audience performs that task successfully – you get paid.

To break down how CPA work:

  1. First, you’ll need to find and sign up with a CPA affiliate network or program.
  2. After registering, you’ll be given a unique URL which is called an affiliate link.
  3. This link is what will be used to promote the advertiser’s offer.
  4. And any action your visitors take proposed by the advertiser, you get paid.
  5. As I said earlier, the action can be watching a video, filling out a form, etc.

What Are The Similarities Between Both Marketing Strategy

Are you asking what affiliate marketing and CPA marketing have in common?

Both affiliate marketing and CPA marketing have a number of similarities.

What affiliate marketing and CPA marketing have income is that in both types of marketing, the affiliate is paid a commission for every successful customer they generate for the advertiser.

When that customer purchases a product or performs a certain action proposed by the advertiser such as filling out a form.

  • In both types of marketing, the affiliate is responsible for driving traffic to the advertiser’s website and converting that traffic into leads or sales.
  • Both affiliate marketing and CPA can be used to generate leads and sales.
  • Affiliate marketing and CPA marketing, both involve promoting a product or service on behalf of another individual or company.
  • Both types of marketing rely on heavy audiences to generate sales and leads.

Pros And Cons Of Affiliate Marketing

Every type of business you can think of has its pros and cons and so does affiliate marketing.

Below I share with you some of the pros and cons of affiliate marketing:

Pros Of Affiliate Marketing

  • One of the beauties of affiliate marketing is that you don’t have to create your own product or service to make money.
  • It does not require any money to start. Most of the affiliate programs are free to join.
  • Affiliate marketing when done correctly, can filthy make you rich.
  • With affiliate marketing, you can start no matter which part of the world you’re in. There are no geographical barriers.
  • You don’t need to go through the head of shipping the product to the customer as an affiliate, that will be taken care of by the product creator.

Cons Of Affiliate Marketing

Affiliate marketing is a long-term strategy – I mean, it takes time before you can start earning a commission. It can take a year or more to see continuous income.

Pros And Cons Of Affiliate Marketing

Let’s take a look at a few pros and cons of CPA advertising.

Pros Of CPA Marketing

  • The cost of starting CPA marketing is relatively lower than most online businesses.
  • Day in, and day out, new businesses are getting online, and they’re always going to need leads and customers. This means a CPA career is going to be effective for years to come.
  • It’s a flexible business model – In CPA, you don’t have to sell anything, you simply send the customer to the merchant’s website, and if they perform an action proposed by the merchant such as watching a video, filling out a form, etc. You get paid.

Cons Of CPA

  • In the CPA marketing space, the competition level is very high simply because a ton of people presume it’s an easy way of making money online and a lot of them are getting into this space. 
  • Getting approved by CPA affiliate programs is very hard. Some of the CPA networks out there won’t work with you unless you live in the US and most of your traffic is coming from the USA, UK, or Canada. 

Which Is Better, Affiliate Marketing Or CPA 

Both affiliate marketing and CPA marketing are great and lucrative ways to generate income online when done correctly.

Both methods can allow you to generate leads and increase your income.

In CPA marketing, you can get access to some really good and converting offers and it’s easier to get someone to perform a specific action such as watching a video, filling out a form, etc.

Affiliate marketing gives you access to make money passively without having to do anything again.

Combining both of these two marketing methods can yield a better result in terms of income.

However, if you’re just starting out online, starting with CPA marketing might be helpful because it’s not that hard to get people to watch a video or download an app.

Unlike affiliate marketing, it takes time, effort, and proper marketing skills to get someone to purchase a product from you.

With that said, whether you’re doing affiliate marketing or CPA, I recommend you build an email list.

Don’t just send people to a direct affiliate link.

Create a landing page and capture your visitor’s email addresses before sending them to the affiliate offer.

That way, if they don’t take any action or purchase the product right away. 

Now, you have a chance to follow up with them through email marketing on a regular basis until they’re ready to buy the product.

Which Make More Money? Affiliate Marketing Or CPA Marketing

Wondering, affiliate marketing and CPA marketing? which can generate more money?

Well, you can make money in both affiliate marketing and CPA, but to earn bigger potential earnings, affiliate marketing is the best path.

There are some really good affiliate programs out there where you can promote a real and legitimate product that actually helps people.

And in return, you get paid a high commission (anywhere from $100 to $1,000, etc). 

Unlike most CPA programs that pay their affiliates anywhere from $1 to $25 per lead or more, etc

What Are The Best Affiliate Marketing Program Or Network 

Affiliate marketing is one of the best, hottest, and most lucrative online business models today.

Almost every brand has an affiliate program of its own, however, it becomes very difficult to know which one is right for you.

So, below I share with you some of the best affiliate programs to find high-quality products:

#1. Bluehost Affiliate Program

  • URL:
  • Affiliate Payment: $65
  • Payment Frequency: Monthly

#2. Clickfunnels Affiliate Program

#3. GetResponse Affiliate Program

#4. Aweber Referral Program

5. Teachable Partner Program

#6. ClickBank Affiliate Network

#7. Amazon Associate Program

PS: I have another article where I share with you more in detail some of the best affiliate programs in the marketplace today.

Best CPA Marketing Affiliate Program Or Network


#2. AdWork Media

  • URL:
  • Payment threshold: US$35
  • Payment frequency: Monthly

#3. PerformCB (Clickbooth)

  • URL:
  • Payment threshold: US$50
  • Payment frequency: Monthly

#3. Crack Revenue

  • URL:
  • Payment threshold: US$100 (for wire transfer)
  • Payment frequency: Weekly or bi-monthly

#4. CPA Lead

  • URL:
  • Payment threshold: $50
  • Payment frequency: Weekly

#5. Toro Advertising

#6. CPAMatica

  • URL:
  • Payment threshold: $50
  • Payment frequency: Weekly

#7. GlobalWide Media

  • URL:
  • Payment threshold: US$100
  • Payment frequency: Monthly

#8. Advendor

  • URL:
  • Commission: Varies
  • Payment threshold: US$50
  • Payment frequency: Weekly

#9. Fireads

  • URL:
  • Payment threshold: US$20
  • Payment frequency: Monthly


  • URL:
  • Payment threshold: US$50
  • Payment frequency: Weekly And Monthly


Is CPA Profitable Than Affiliate Marketing?

In CPA marketing, you simply earn a commission for referring your audience to sign up for a company’s list but your commissions are not going to be higher than selling affiliate offers. 

In affiliate marketing, you can promote high-ticket offers and when someone clicks and buy the offer, your commissions are typically going to be considerably higher than CPA.

So, yes, affiliate marketing is definitely more profitable than CPA marketing. Affiliate marketing when done right can filthy make you rich.  There are literally tons of internet marketers who have become millionaires through affiliate marketing.

Does CPA Marketing Really Make Money?

Yes, you can make money in CPA marketing if done correctly but it’ll take time however, once you’re doing things the right way and you’re consistent, over time, you’ll start to make money. First, you’ll want to research and find the best CPA offers, then choose a promotional method, then be consistent in marketing your offer.

Is CPA Marketing Legit Or Scam?

Yes, it is. CPA marketing is a legitimate way of making money online. CPA marketing is simply a type of marketing where a target audience is required to take a certain action such as watching a video or taking a survey. If the audience performs the action successfully, you’ll get paid.

Can I Earn $500 Per Day Through CPA?

Yes, you can earn a reasonable amount of money through CPA marketing in a day. Earning $500 in a single day through CPA will depend on the type of CPA offer you’re promoting and your marketing strategies. Your offer selection and strategies are determining factors in whether you’ll earn $500 per day.

If you’re promoting offers that nobody is looking for – offers that are not in high demand in the marketplace, chances are that nobody is going to want to buy that offer.

And also if you’re not being strategic about your marketing, nobody is going to want to click on your link and take necessary action that will earn you money.

So, it all comes down to finding the right product and promoting it the right way to the right audience.

If you take that approach, you’ll win.

What Is The Best CPA Marketing Course?

There are literally hundreds of courses out there about CPA marketing but not all of them are of good quality. The best place to learn CPA marketing is to find someone on YouTube who’s already successful at CPA marketing and learn from them.


Affiliate marketing and CPA are not the same. The key difference between both marketing strategies is the way they generate revenue or income.

With affiliate marketing, you (the affiliate) receive a commission for every sale you generate for the advertiser.

While with CPA marketing, it’s action-based marketing where you get paid a fixed amount for each successful action completed by your audience such as filling out a form, taking a survey, watching videos, etc.

That said, “affiliate marketing vs CPA marketing” both are very effective mediums for generating and converting leads into sales.

And they both involve promoting products or services and driving traffic back to the merchant’s website.

Is affiliate marketing vs CPA marketing the same
affiliate marketing and CPA