The affiliate marketing space is changing fast. Staying updated with new tools, trends, and strategies is more important than ever.
Whether you’re just starting or already making thousands per month, knowing the latest stats can help you make better decisions.
I’ve put together the most important affiliate marketing statistics for 2025.
You’ll learn about how marketers are using AI, which traffic sources work best, and what separates high earners from beginners.
These insights will help you grow your business and earn more from your efforts.
That being said, let’s dive in.
Table of Contents
82% of High-Earning Websites Use Both Affiliate Marketing and Display Ads
One of the most common strategies among high earners is using both affiliate marketing and display ads.
This combined approach helps increase your overall revenue.
Key Takeaway
Don’t rely on just one source of income. Use both affiliate marketing and display ads to boost your earnings.
31.3% of Six-Figure Earners Thought About Quitting
Making money with affiliate marketing isn’t easy.
Almost a third of high earners considered giving up at some point.
Interestingly, 50% of all marketers – new and experienced have thought about quitting.
But those who stick with it often find success over time.
66% of High Earners Have Taken Affiliate Marketing Training Courses
Education makes a difference. Two-thirds of those making over $10,000 per month have taken affiliate marketing courses.
Beginners who take courses earn 57.7% more than those who don’t.
If you’re serious about growing your business, learning from experts or someone who’s already successful what you’re doing can give you a big advantage.
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77.1% of Affiliate Marketers Work Alone
Most affiliate marketers are solopreneurs, working without a team.
If you’re doing it all by yourself, you’re not alone!
Even those with teams usually keep them small.
About 94.5% of affiliate marketers work in teams of five or fewer.
Key Takeaway
You don’t need a big team to start.
Work solo if that’s what works for you, but keep in mind that a team can help as your business grows.
High Earners Are 1.5x More Likely to Network with Other Marketers
If you don’t connect with other affiliate marketers, you might be missing out.
People earning over $10,000 per month are seven times more likely to attend in-person conferences.
They also spend more time in online communities where they can learn and share insights.
If you want to grow faster, start networking.
Key Takeaway
Networking is important. Try joining online communities or attending conferences to learn from others and grow your business.
79.3% of Affiliate Marketers Are Using AI for Content Creation
Almost 80% of affiliate marketers now use AI tools to create content. This shift is happening across all experience levels.
Since Google allows responsible, high-quality AI-generated content, many marketers are taking advantage of it. So should you (my opinion).
AI helps you create blog posts, emails, and even product reviews faster.
However, while AI tools can speed up work, successful marketers still add a human touch to make their content unique and valuable.
TAKE NOTE OF THAT!
Key Takeaway:
Embrace AI for content creation. It can save you time and help you produce better content.
More Experienced Marketers Use Email Marketing 47.8% More and SEO 11.6% More Than Beginners
Experienced marketers rely more on email marketing and SEO compared to beginners.
At the same time, they use organic social media 26.7% less.
Email marketing takes time to build, but once set up, it becomes one of the most profitable channels.
Every successful affiliate I know about focuses on growing their email lists because emails convert better than social media posts.
Key Takeaway:
Email marketing is powerful. As you gain experience, start building an email list to increase your revenue.
Affiliate Marketers Who Use Email Marketing Earn 66.4% More
Only 22.8% of affiliate marketers use email, but those who do make much more money.
Why?
Because email allows you to build trust and guide people through a sales process.
High earners have bigger lists and know how to monetize them effectively.
Earning $10,000+ Per Month Comes With Unique Challenges
Affiliate marketers who earn over $10,000 per month face new challenges.
While traffic is still a concern, managing teams and dealing with changes in search algorithms take up more of their time.
Key Takeaway
As you grow in affiliate marketing, new challenges will appear. The key is to adapt and keep improving.
Marketers Who Choose Products Based on Market Research Earn More
Marketers who pick products based on market trends and customer needs earn nearly 47% more than those who choose products based on personal experience or high commission rates.
The key component to success is to pay attention to what your audience wants, not just what you like.
Key Takeaway
Thorough research is crucial.
Don’t just pick products based on what you know or think works or it promises high commission.
Before working with any affiliate program, understand your audience’s needs and market trends.
Successful Marketers Promote High-Value Products
Marketers who focus on high ticket affiliate products tend to earn more.
While some high-earning niches may not have the biggest commissions, promoting the right products at the right price is a key factor.
Key Takeaway
Focus on promoting high-value products. The right products can make a huge difference in your earnings. Trust me!
75.5% of Affiliate Marketers Say Time-Sensitive Promotions Have Little Impact
Time-limited deals, like countdown timers and flash sales, work well for businesses.
But most affiliate marketers don’t see much benefit from them.
One reason is that most affiliates rely on organic traffic, which isn’t always ready to buy immediately.
However, those using paid ads, influencer marketing, and email marketing report better results with time-sensitive promotions.
Amazon Associates Is Still the Most Popular Affiliate Program (58.5%)
Despite lower commission rates, Amazon Associates remains the top affiliate network.
Even high-earning affiliates still use it.
Amazon converts traffic into sales better than most other networks.
Plus, affiliates earn commissions on everything a visitor buys, not just the linked product.
This makes it a solid choice, especially for beginners.
Getting Traffic Is the Biggest Challenge for Affiliate Marketers
For many affiliate marketers, getting traffic is the hardest part.
Around 45.3% of marketers say it’s their biggest struggle.
But as you gain more experience, this challenge becomes easier to overcome.
Key Takeaway
Building traffic is tough, but it gets easier with experience. Stay consistent and keep working on strategies to drive more visitors to your site.
Traffic Growth is Tied to Experience
The longer you work in affiliate marketing, the more traffic you’ll likely get.
On average, marketers see a 53.49% traffic growth every year.
This means that even if you’re a beginner, you can expect growth over time if you stick with it.
Key Takeaway
If you’re new, don’t get discouraged by slow growth. Traffic builds up over time, and experience makes a big difference.
Average Monthly Website Traffic For Affiliate Marketers Is 56,673 Visitors
On average, affiliate marketers get about 56,673 visitors each month.
That’s a good number to start with, and it shows that with the right strategies, you can grow your traffic and increase your earnings.
If you focus on getting more visitors, you’ll also increase your chances of making more money.
Key Takeaway
No matter where you are in your affiliate journey, know that traffic is key.
The more visitors you bring to your website, the more chances you have to earn.
The Average Affiliate Website RPM Is $149.76
The average affiliate website earns around $149.76 for every 1,000 visitors to their website. This is a reasonable number!
If you’re earning less than that, I’d highly recommend looking at your monetization strategy and improving your conversion rates.
Key Takeaway
It’s not just about getting traffic – it’s also about how well you monetize it. Improve your RPM by refining your strategies.
78.3% of Affiliate Marketers Use SEO to Drive Traffic
Search Engine Optimization (SEO) is the most popular way affiliate marketers drive traffic to their websites.
Almost 80% of marketers rely on SEO, which makes sense since it’s free and provides long-term results.
Key Takeaway
SEO is a powerful tool. Focus on improving your website’s SEO and E.E.A.T to get more organic traffic without spending money on ads.
Only 25.1% of Affiliate Marketers Were Hurt by Recent Google Updates
Despite many marketers worrying about Google updates, only a quarter reported losing traffic.
Surprisingly, experience level and niche didn’t seem to affect who was impacted.
One common reason for traffic loss is weak EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness).
Top earners were twice as likely to see positive effects from updates, likely because they focus on high-quality content.
Key Takeaway
Stay adaptable.
Search algorithm changes happen, but you can minimize their impact by keeping your content high-quality and up-to-date.
47.4% of Affiliate Marketers Who Lost Traffic Changed Their Strategy
When traffic drops, nearly half of marketers adjust their content strategy.
Others diversify the products they promote.
Still, about 29.1% don’t change anything, possibly because they don’t know what caused the drop.
Understanding what Google wants can be tricky, even for experienced marketers.
Popular Niches for High Traffic Include Technology, Beauty, and Food
Some niches naturally attract more visitors than others.
Technology, beauty/skincare, and food/nutrition tend to be the highest-traffic categories.
If you’re looking for a profitable niche, these areas are worth considering.
Key Takeaway
Choosing a high-traffic niche can help you get more visitors. Focus on a niche that you’re passionate about and one that brings in the right audience.
85.8% of Affiliate Marketers Using Social Media Have Less Than 10,000 Followers
Social media is the second-largest traffic source, but most affiliate marketers using it have fewer than 10,000 followers.
Higher earners tend to have larger followings, but follower count isn’t everything.
Engagement matters more.
Even small accounts can drive significant traffic if they have an engaged audience.
83.1% of Affiliate Marketers Are Positive About the Future Of Affiliate Marketing
Despite AI advancements and search algorithm changes, most affiliate marketers feel positive about the industry’s future.
Affiliate marketing has faced many challenges over the years, but those who adapt continue to thrive.
Creating helpful, original content will always be valuable.
Final Thoughts
Affiliate marketing is constantly evolving, but the core principles remain the same.
High earners focus on email marketing, networking, and continuously learning.
Social media and time-sensitive promotions don’t always work, but SEO and email lists consistently generate revenue.
Whether you’re just starting or looking to scale, these statistics provide valuable insights to help you succeed in 2025 and beyond.
