Who Is An Affiliate Marketing Manager? (Explained)

affiliate marketing manager

Affiliate marketing is one of the fastest-growing online businesses and has allowed a lot of people to build financial freedom. Being an affiliate marketing manager can be very rewarding in this landscape. 

An Affiliate marketing manager is someone or a person who has a very good knowledge of running an affiliate marketing business and handles or maintains all the functions that are related or associated with affiliate marketing.

They are responsible for the affiliate program success and handle any disputes that may arise.

Read on to better understand your question. Plus how to become an affiliate manager, mistakes to avoid as an affiliate manager and many more.

With further ado, let’s dive in!

who Is An Affiliate Marketing Manager?

To put it simply – an affiliate marketing manager is a person or entire company who looks over, oversees, or handles day to day activities of an affiliate program.

This includes managing the affiliate marketers of the program, monitoring or analyzing performance, sending out payments, etc.

We’ll look at this more in detail in a minute.

That said…

As an affiliate manager of a company, there are some qualities you need to possess.

Qualities such as:

You need to have a great and thorough knowledge of all aspects of running an online business.

From content creation, search engine optimization, various tools that drive traffic and sales, etc.


You need to know how to keep track and record numbers.

You also need to have proper knowledge about the niche you’re in (very important).

By the way…

Why proper knowledge? 

Well, having proper knowledge will help you know what actions to focus on and which ones not to focus on.

Also, it will help you know what campaign will maximize your revenue potential.

Let’s take a look at what affiliate managers actually do.

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What Is The Job Of An Affiliate Marketing Manager?

There are so many things affiliate managers do depending on the company.

Typically affiliate marketing managers help manage the entire ecosystem of a business or company.

This includes:

  • They monitor affiliate marketing campaign
  • Work with affiliate marketers by analyzing their performance
  • Creating a great backend system
  • Create newsletters for affiliates that activate and earn
  • Research trends across social media, forums, Google, etc
  • Scale and help affiliates to generate sales
  • Responsible for handling the business relationships between an online retailer and its marketing affiliates
  • Reading and understanding analytics for the business and more of course depending on the company
  • Create campaigns such as posting bonuses, product reviews, sponsors, ambassadors, etc
  • Recruit new affiliates 
  • Provide customer service to existing affiliate marketers
  • Report on the affiliate program activity
  • Finding new ways to increase performance through the affiliate marketing channel.

One important thing…

As an affiliate marketing manager, it’s very essential to create useful and high-quality content for your affiliates.

Also, you need to build and manage your relationship with your affiliate carefully.


Well, so that they can stay with you for the long haul.

That said…

Being an affiliate manager Your role is extremely important.


Because you need to be in constant touch with your affiliates to ensure that everything goes smoothly.

If not they’ll leave.

That said…

I want you to take note of this:

To find success as an affiliate marketing manager, you need a commitment of time and effort, and a commitment to learning.

In the end, the rewards are worth it.

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Is It Good To Be An Affiliate Marketing Manager?

Certainly Yes!

Being an affiliate manager can be a very lucrative career option. 

But it does require some upfront skill set to be successful at it.


Once you have that skill in place, you can approach businesses and apply to be an affiliate manager for them.

That said, before you apply to be an affiliate manager of any company.

I think the better question you should ask is…

  • Is it worth your time?
  • How much are they willing to pay you for your expertise?
  • Do you see yourself working as an affiliate manager for a while?

If you have the answer for those or want the experience then go for it.

Does It Cost To Be An Affiliate Marketing Manager?

An affiliate marketing manager is a position of employment. So, there is absolutely no starter cost associated with being an affiliate manager.


Can Anyone Become An Affiliate Marketing Manager?

Well, it depends on your level of skill set! 

If you have great knowledge and experience in affiliate marketing,  well, you can become an affiliate manager.

One of the most required skills to become an affiliate manager is to have a creative mind.

And also know or understand how to target or reach potential audiences.

If you possess those skills you can journey your way as an affiliate manager.

Let’s further take a look at other skills required to be an affiliate manager.

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What Are The Skills Required To Be An Affiliate Marketing Manager?

In this section, I’m going to share with you some of the skills you need to have to become a successful affiliate marketing manager.

Here Are A Few Skills You Need To Become A Successful Affiliate Manager:

  • Being an affiliate manager you should know how to write and design email newsletters that attract customers and convert them into potential buyers. This job is all about selling the program or service.
  • You should know how to analyze data and keep the effectiveness of the program.
  • As an affiliate manager, you need to have an entrepreneurial spirit. I mean,  you need to think like an entrepreneur.
  • You must have good relationship-building skills. You must build a relationship with your affiliates. This is very critical for your success. 
  • You must have a marketing plan and strategy. You must plan and implement strategies that will maximize revenue.
  • You must have good communication skills. As an affiliate manager, you should have the ability to communicate effectively with your affiliates and customers. Otherwise, you can end up losing those customers.

How Much Can An Affiliate Marketing Manager Make?

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Well, this can depend on who or what company you’re associated with. 

The thing is…

Each company has a different percentage and scale they pay their account managers.

Depending on your level of knowledge and skill.


Well, the thing is…

Every business or company wants to reach large customers on online platforms.


They need some really good marketers that’ll help them with that. 


If you’re someone who has the knowledge and skill to help them achieve their goal. 


They’ll be willing to pay you depending on your knowledge and how well you’re able to help them.


Generally, as an affiliate manager, you can earn anywhere from $10,000 to $25,000 or more per your knowledge, the company you work with, and your skills in that field.

So, how much you can earn as an affiliate manager will depend on:

  • The company you’re working for
  • How MUCH the company is willing to pay you as an affiliate manager
  • What volume of revenue does the company make/expect to make from its affiliate program?
  • What country you or the company is located
  • And above all your skills and knowledge

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how to become an affiliate marketing manager

How To Become An Affiliate Marketing Manager

If you have marketing skills and the ability to manage other people’s programs.

Then you can definitely become an affiliate manager.

Here Are Some Key Points You Want To Follow If You Want To Become A Marketing Manager Of A Program:

  • Have a mindset for success & Be Confidence
  • Choose your company wisely
  • Create & develop your own skills
  • Connect & network with other people in your field  
  • Create a website for your business that showcases all your work
  • Learn from other people’s mistakes

Step #1: Have A Mindset For Success And Confidence

You must adjust your attitude for success and be confident in what you’re doing.

If you’re not 100% sure and confident in yourself and what you’re doing. 

No amount of hard work will result in success.

I’m not saying you have to go around proving to people how skillful you are.

But I mean – you need to be realistic about what you’re doing.

That said…

To be successful as an account manager of any affiliate company. 

You must be able to express yourself in front of ideal customers and employers.

And one of the most important qualities you can have in business is CONFIDENCE.

If you don’t believe in yourself and what you’re doing, how can some people believe in you?

Step #2: Choose Your Company Wisely

To succeed in a short time as a marketing manager. 

You want to make sure you choose a company that’ll advance your goal. 

And give you a clear path to improve your skillset.

It’s no use for you to choose a company that doesn’t give you a clear career path in proving yourself.

If they don’t give you any proof or tangible reason that you can be their marketing manager.

It’s better to move on and find another company.

Step #3: Create And Develop Your Skills

Many people want to become marketing managers simply because they see a lot of money being made in this field.


The amazing thing is that. 

The vast majority of them lack the necessary skills that are required to become a successful marketing manager.

This is how many people enter the marketing department:

  1. Experience in the position (47%)
  2. Education or training (37%)
  3. Specific responsibilities/duties (22%) – Ability to do your job well
  4. Communication skills (15%) – Ability to be a good communicator

These four areas are very important and they must all be present in order to see any sort of success.

That said…

You should master and learn before entering this industry.

There’s no sense in becoming an account manager of any affiliate company if you don’t have enough experience. 

And an appropriate skill set.

Step #4: Connect And Network With Other People In Your Field

It’s very essential and beneficial for you to connect and network with other successful affiliate managers in your industry.


Well, connecting with these people, they might give you some helpful tips and advice.

That can literally help speed up your success.


Make sure the people you choose to learn from are people who are already successful with what you’re doing.

People who know what they’re actually doing and then learn exactly from them.

Step #5: Create A Website For Your Business

You want to create a website for your business or company that showcases all of your work.


When you have a website that’s up and running that showcases all of your work in an organized manner and order…

It makes it easier for companies to trust you and see you as a reliable source.

And will want to work with you.

That said…

If you’re ready to build your own website, which I highly recommend, you can get started with Bluehost here.

Bluehost is one of the best web hosting services in the hosting industry. 

With just a click of a button, your website is up and running.

Step #6: Learn From Other People’s Mistakes

Take notes on what your colleagues are doing and see what’s working for them and what it is that they’re missing out on.

And what you need to do to improve upon that.


When trying to become an affiliate manager of any program, you must take the time to LEARN. 

Educate yourself about the industry so you can have good knowledge about it before entering as a marketing manager. 

What Are The Benefit Of Being An Affiliate Marketing Manager?

Well, the advantage of becoming an affiliate manager is that it can provide you with a steady stream of income or residual income. 

You simply join with other companies and become an account manager for them.

This allows you to take part in an established system that has already been tested and built up. 

All that is left for you to do is take control and build affiliates into your downline. 

And every sale these new affiliates make would result in a cut of commission to you. 

What Are The Downsides Of Being An Affiliate Manager?

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As a marketing manager, everything falls on your shoulders. 

You’ll have to spend tons of time testing and running marketing campaigns and your personal life suffers much.

Another disadvantage is that… 

You’ll have to make sure the company grows, so you’ll have to find ways and means to acquire new customers for the company.

Another downside is that…

You’re questioned all the time when the company revenue is going down (when no sales are coming through to the company).

This sort of thing can create a lot of stress for you.

How Do Affiliate Managers Get Paid?

Well, there is no definitive answer to that.


Because an affiliate manager’s compensation depends on the kind of program they’re managing. 

Some affiliate programs require more work than others, and the right tools can make or break an affiliate manager’s career. 

Whether you’re an online marketer or a service provider, a contract should state clearly how much the manager will earn, when and how much, and under what conditions. 

And of course, the terms of payment should be clear.

What Are The Mistakes To Avoid As An Affiliate Marketing Manager?

There are many mistakes people make as an affiliate manager, one major mistake you should avoid is tinkering around in the back office. 

Many Affiliate managers get tempted by the ability to switch the direction of commissions from the back office.

This is blatantly wrong and corrupt, money sometimes persuades good people to go evil.


When establishing a new relationship with your affiliates, you must be transparent about the products and services.

Another mistake is to have too many affiliates. 

It would be best to avoid an increased number of affiliates because this will make your job more difficult and overwhelming. 


It would help if you were not too demanding. This is a common mistake often made by a lot of people, especially beginners.


If you want to stay in this business model for the long haul, then you want to learn the tricks, tactics, strategies, and mistakes of this field.

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That’s It FolkS!

Being an affiliate marketing manager can be very profitable. 

There are large programs out there that are looking for full-time affiliate manager positions.

If you have the skills and being a marketing manager is something you find pressure in.

You can apply to become an account manager for them.

That said… 

If you work hard, are consistent with your marketing actions, and follow instructions.

You can be successful and make a very handsome income. 

Being an affiliate manager is a true way to earn income online.

FAQ’s About Affiliate Marketing Manager

What Is An Affiliate Manager?

An affiliate manager is a person or a marketing company that is responsible for managing an online affiliate program, network or software.

Their job is to recruit new affiliates, provide customer service to existing affiliates, make sure tracking is working, and so on.

What Does An Affiliate Program Management Do?

Well, there are several things that affiliate program management agencies do.

One of their main jobs is to recruit and support online affiliate marketers who wish to promote their products and services.

Then they provide the affiliate with video training, a sale letter, banners, and a tracking URL.

And then pay the affiliate marketer a commission for every successful sale they generate for them.

Can You Make Six Figures As An Affiliate Marketing Manager?

YES! but it cannot be achieved in a short time, it takes time.

However, what determines that is your skill set and the effort you are putting into the value of the products that the company is promoting, and the tools and strategies that are used to reach out to the people.

Is It Hard To Become An Affiliate Manager?

No, it is not hard to become a brand manager, if you have great skills for a particular role and learned to manage and lead people, everything becomes easy.

However, if you don’t work hard and also,  you don’t have knowledge of what you’re doing, well, you’ll face a lot of problems.

How Long Does It Take To Become A Marketing Manager Of A Program Or Company?

Well, there is no specific time frame. If you have practical knowledge and experience, you are off to go. The experience required depends on the particular role you are offering for.

That said…

Typically, a marketing manager will need to have some sort of degree because it is very hard nowadays to get this role without one.

Can I Become A Brand Manager Without A  Degree?

Yes, it is possible!

The thing is, not every company requires you to have a degree before becoming their brand manager.

That said, if you want a certificate I recommend Hubspot. They offer an inbound certification program with tutorials and tons of training and it’s free.

Is A Marketing Manager A Good Career?

Yes, it is!

If you are good at it and you are employed by a well-known and established organization or company, you can look forward to an excellent career.

Especially if you want to grow in any industry of IT, manufacturing, consulting, etc.

Can A Marketing Manager Become A CEO?

According to Muhammad Tarique user on Quora, In companies where the core services strongly relate to Marketing e.g. Advertising agencies, digital marketing firms, Content Marketing, etc. there is a strong probability of a Marketing Manager rising to the position of CEO given that he has all other necessary ingredients of being a CEO.

That said…

In my opinion,  I think your chances of becoming a CEO of a company will only increase after you have gone through different training courses and have taken different certificates.

How To Know As An Affiliate Marketing Manager If A Product Will Do Well Or Not?

There are many ways, one of the best is, If the product is in high demand in the marketplace and it is selling successfully online, the affiliate program will do well.

It all comes down to recruiting, activating, and retaining affiliates who can reach a relevant and targeted audience.

How And Where Do I Find Affiliate Managers For My Affiliate Program?

There are a handful of affiliate managers all over social media, forums, and other online platforms. 

You can find niche bloggers, and social media influencers and partner with them to promote your product. 

That said, to successfully get a sale from your product. You need to look for someone who is in the same niche as your product.

And has actually worked as an affiliate in several businesses and understands what’s takes to succeed in affiliate marketing.

Important, to get more affiliates to promote your offer, you want to offer them attractive affiliate sale commissions.